700,000 unique users
Our monthly magazine reaches nearly 750,000 readers statewide.
Additionally, we receive over 700,000 unique visitors to our website.
This all adds up to a very loyal reader base – which goes above and beyond our publication location of Michigan.
Our demographic is split 86% male 14% female.
Our readers are predominantly in the 45+ age bracket, with 43% over 55.
In terms of income, the majority of our readers have more than most.
53% of our readers have a household income of over $150k with a significant minority (19%) earning over $250k.
Just over half of our readers are landlords to second properties.
45% of our readers are or were employed in professional level jobs, at a managerial or higher level. 35% worked in the construction industry in some capacity.
The majority of our readership are educated to college degree level or above and nearly two thirds (65%) took at least one foreign holiday in the last two years.
Our readership is predominantly educated and professional and already know a lot about self-building.
They are knowledgeable and with a large disposable income to invest in their home building projects.
Advertisers can choose from an array of platforms with which to place their adverts with us.
We offer great rates for any clients wishing to advertise across all our sites and media.
Download our media pack by activating the download button at the bottom of the page.
Our rates start from $9,400 for a ¼ page black and white advert, up to $34,000 for a full page, full color splash.
Our marketing team can design your advert to your exact specifications.
Contact Joe for more information.
Choose between a banner advert, right up to a video advert.
Adverts can be designed by our web experts. Not only can they come up with the perfect advert for your brand, but they also provide in depth analytics for it.
See how your advert has performed across all the platforms, with our marketing reports, delivered straight to your inbox.
OUR SOCIAL MEDIA
Our social media accounts are followed by hundreds of thousands DIY enthusiasts across Michigan and beyond.
You can either place your own advert with us or get our talented designers to create the ideal advert for you.
Contact Joe, in Marketing, for a chat about our rates.